Commercial law

The commercial law practice provides advice to clients who are looking to set up a commercial strategy for their products and services, secure their relationships with their suppliers, customers and partners, structure their distribution network or launch a promotional campaign.

Our team provides practical and reliable legal answers that are always designed for our clients' specific sector and its operation.

We advise and represent a solid French and international client base that includes commercial and industrial companies, producers and service providers.

Our team provides personalised assistance in all areas of commercial law, economic law, distribution and consumer law and contracts, from launching products and services to commercialization including development and mass production. These services can be provided on an ongoing or a one-off basis.

Our lawyers also assist clients facing investigation, and inspection or sanction proceedings initiated by French authorities (DGCCRF, DGAL, CNIL, Customs, DGA, SDBU, DIRECCTE, etc.).

They also provide tailored training and awareness-raising sessions for all company levels, particularly for sales teams.

  • Contracts, negotiations and forming commercial relationships: Drafting and negotiating a wide range of contracts relevant to the course of business, including from the most common contracts (terms and conditions of sale, terms and conditions of purchase, confidentiality agreements, sale agreements, distribution agreements, service, consultancy, supply, manufacturing agreements…) to more specialized contracts (consortium, partnership, co-development, collaboration, research and development, subcontracting, logistics…).
  • Terms and conditions of sale: Advice and auditing of commercial and pricing policies, invoicing practices and payment deadlines.
  • Distribution: assistance in selecting distribution channels (online sales, platforms, franchises, concessions, selective distribution, exclusive distribution, sales agents, commissions agents, etc.), setting up, contracting and monitoring relationships with members in the distribution network and clients.
  • Products, services, compliance and advertising: a 360° perspective on the lifecycle of products and services: regulation (compliance, safety, labelling), product and vendor liability, hidden defects, regulated advertising (alcohol, phytopharmaceutical products, etc.), comparative advertising, misleading or unfair advertising, price advertising, etc.
  • Supplier/distributor relation: sales negotiation, unique agreement, large retailers.
  • Restrictive practices: advice and assistance in the pre-litigation phase, then before the specialised courts in matters of sudden termination of commercial relations, non-monetary benefits, significant imbalances, off-network resales, price fixing offences, resales at a loss, unfair competition and parasitism.
  • Consumer Law: online and remote selling, consumer information, personal data collection, promotional operations (bonuses, gifts, lotteries), abuses of power, aggressive business practices, refusals to sell, canvassing, misrepresentation and fraud, consumer disputes.
  • Commercial litigation: establishing a pre-litigation strategy from early on, litigation follow-up, forced execution of the contract, contractual liability, termination of commercial relations, contracts and negotiations.
The lawyers in the Commercial Law team are active in various business sectors:
  • Agri-food (large-scale distribution, agribusiness, phytopharmaceuticals, GMOs…);
  • Aeronautics, space and defence;
  • Automotive industry;
  • Health (pharmaceutical and medical devices, cosmetics…);
  • Garden products and tools;
  • Tourism (travel agencies, airline companies, etc.).
  • Summary proceedings for the continuation of commercial relations between an automotive equipment manufacturer and its supplier of raw materials for the manufacturing of parts.
  • Review of the commercial and pricing policies of clients specialised in phytosanitary products (Egalim law and prohibiting discounts and rebates).
  • Audit of the pricing practices of a garden products manufacturer.
  • Advice and assistance to mass retail suppliers and distributors in establishing and monitoring their commercial policy, business plan and sale agreement.
  • Defence of a Canadian commercial agent to obtain a termination payment.
  • Assistance to a French company following the termination of its contracts with Korean and Italian commercial agents.
  • Assistance to a food group in its relations with the DGCCRF.
  • Advice and assistance to a subcontractor in pharmaceutical matters (drafting and negotiating contracts).
  • Drafting contractual arrangements for a pharmaceutical group to set up its upstream (clinical trials, CRO) and downstream (subcontractor) contractual arrangements.