Commercial law

The commercial law team advises clients to structure their commercial strategy for their products and services, secure their relationship with their suppliers, customers and partners, organise their distribution network or launch a promotional campaign....

Our team provides practical and reliable legal advice, taking into account the client’s industry market practice and its operation constraints.

We provide advice and litigation services to a loyal client base, both French and international, which includes commercial and industrial companies, producers and service providers.

Our team offers tailored assistance in all areas of commercial law, economic law, distribution, consumer and contract law, from launching products and services to commercialization, including development and manufacturing. This assistance may be either ongoing or ad hoc.

Our lawyers also assist clients facing investigations, inspections or sanction proceedings initiated by French authorities (DGCCRF, DGAL, CNIL, Customs administration, DGA, SDBU, DIRECCTE, etc.).

They also provide tailor-made training and awareness-raising sessions for all company levels, particularly for sales teams.

  • Contracts, negotiations and formalization commercial relationship: Drafting and negotiating a wide range of contracts, from the most common ones (Standard Terms and Conditions , NDA, distribution, service, consultancy, supply, and manufacturing agreements…) to more specific ones (consortium, partnership, co-development, collaboration, research and development, subcontracting, logistics…).
  • Terms and conditions of sale: Advice and audit of commercial and pricing policies, invoicing practices and payment terms.
  • Distribution: Assistance in selecting distribution channels (online sales, platforms, franchising, concessions, selective distribution, exclusive distribution, sales agents, commissions agents, etc.), setting up, contracting and monitoring relationship with distribution network members and clients.
  • Products, services, compliance and advertising: A 360° perspective on the lifecycle of products and services: regulation (compliance, safety, labelling), manufacturer and seller liability, latent defects, regulated advertising (alcohol, plant protection products, etc.), comparative advertising, misleading or unfair advertising, price advertising, etc.
  • Supplier/distributor relationship: Sales negotiation, convention unique, mass-market retailing.
  • Restrictive and anti-competitive practices:Pre-litigation advice and assistance, as well as before Courts, dealing especially with the issues of sudden termination of business relationship, advantage without counterpart, significant imbalance, resale outside the network, imposed price, resale at a loss, unfair competition and passing-off.
  • Consumer Law: Online and distance selling, consumer information, data privacy, promotional actions (bonuses, gifts, lotteries), abuse of the state of weakness, aggressive commercial practices, refusal to sell, canvassing, misrepresentation and fraud, consumer disputes.
  • Commercial litigation: Establishing a pre-litigation strategy from early on, litigation follow-up, specific performance of the contract, contractual liability, termination of commercial relationship, contracts and negotiations.
The lawyers of the Commercial Law team are involved in various industries:
  • Agri-food (mass-market retailing, agribusiness, plant protection product, GMOs…);
  • Aerospace and defence;
  • Automotive industry and New Mobility;
  • Life Sciences (pharmaceutical and medical devices, cosmetics…);
  • Garden products and tools;
  • Tourism (travel agencies, airline companies, etc.).
  • Summary proceedings for the continuation of commercial relationship between an automotive equipment manufacturer and its supplier of raw materials for the manufacturing of parts.
  • Review and validation of commercial and pricing policies of clients specialised in crop protection products (Egalim law and prohibition of discounts and rebates).
  • Audit of the pricing practices of a garden products manufacturer.
  • Advice and assistance to suppliers and distributors in mass-market retailing business by establishing and monitoring their commercial policy, business plan and drafting the convention unique.
  • Defence of a Canadian commercial agent to obtain compensation for the loss caused by the agreement termination.
  • Assistance to a French company following the termination of its contracts with Korean and Italian sales agents.
  • Assistance to a group in the food sector in its relations with DGCCRF investigation.
  • Advice and assistance to a subcontractor in pharmaceutical matters (drafting and negotiating contracts).
  • Drafting contractual arrangements for a pharmaceutical group to set up its upstream (clinical trials, CRO) and downstream (subcontractor) contractual relationship.
  • Drafting umbrella agreements, user agreements and App conditions for B2B Fleet Management and Car & Bike sharing.