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Alerion assisted McDonald’s in signing the “Ligue 1 McDonald’s” sponsorship agreement with the French Professional Football League

23 September 2024

Alerion assisted the Economic Interest Grouping (GIE) McDonald’s Force in the negotiation and signature of the sponsorship agreement with the French Professional Football League (LFP), setting up the “McDonald’s League 1” for three years. McDonald’s Force represents the French franchisees of the McDonald’s restaurants chain.

McDonald’s Force was advised by Frédéric Saffroy and Jacques Perotto.

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